CT Marketing Solutions

Search Engine Marketing

What is Search Engine Marketing?


SEM, PPC, Adwords, Pay-Per-Click:


Search engine marketing is about appearing in the search results pages when the consumer is looking for you, your product or your service. Every search is an opportunity to raise your hand and gain consumer awareness. Whether they’re looking for your brand specifically, or a brand like yours, it pays to get there first.


SEM is a great compliment to all other digital marketing efforts.


  • Search engine marketing (SEM) is the most efficient channel for direct response advertising. 
  • ​Search engine marketing (SEM) provides complete accountability for your adverting dollars.
  • Search engine marketing (SEM)Easily measured when using e-commerce or lead generation as your goal.
  • Search engine marketing (SEM)Used as assurance that you will show in a top position on Search Engine Results Pages.
  • Search engine marketing (SEM)Beneficial in branding and reaching customers looking for your business.
  • Search engine marketing (SEM)Flexible channel for B2B and B2C.


Check Out Our Digital Tool Box!