Facebook Newsfeed Ads, Sponsored Instagram, Sponsored Tweets, Promoted Pins, LinkedIn Ads :
Sponsored Social Ads are used to reach custom targeted audiences on the users social network of choice. They are paid placements, where images and messaging can be controlled. You can reach users outside your current following.
The targeting options on these social networks are virtually endless and can be tailored to each clients needs. B2B, B2C, Lead Generation, Subscription Sales, etc.